Associate Director of Marketing & Analytics

Associate Director of Marketing & Analytics
University of North Carolina at Chapel Hill

Proposed Start Date
12/09/2024

Hiring Range
$54,300 - $80,000

Position Description:  
A Sign-On Bonus of $7,500 is available for the successful applicant to be paid in the first month on university payroll. This EHRA Sign-On Bonus (including eligibility criteria) is subject to pertinent university and UNC system policies: https://policies.unc.edu/TDClient/2833/Portal/KB/ArticleDet?ID=131785

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

Under the direction of the Assistant Vice Chancellor of Career Development, the Associate Director of Marketing and Analytics plays a critical role in developing and executing marketing strategies to enhance the visibility and impact of career development at UNC-Chapel Hill. This role oversees data-informed marketing initiatives, manages a team, and works collaboratively with the University’s schools, departments, alumni and external partners to support student success and engagement, career development, and employment outcomes.

The Associate Director serves as a University-wide expert on career-related customer persona and segmentation, leads and executes a robust student and employer marketing plan, and translates career data into storytelling. These efforts should increase student and employer engagement, advance Carolina’s enduring brand, and establish a clear value proposition for career development. To ensure consistency with the broader branding and marketing efforts, this role will have a dotted line reporting relationship to the Executive Director of Communications and Special Projects for Student Affairs.

Essential Skills, Knowledge and Abilities:  

* Proven experience in marketing analytics and data-informed decision making.
* Strong understanding and application of digital marketing channels and strategies.
* Experience with customer personas, segmentations, and marketing plans.
* Demonstrated experience in storytelling and working with communications professionals.
* Analytical mind and problem solver with ability to think strategically.
* Strong project management skills and attention to detail.
* Demonstrated leadership in building relationships and networks.
* Knowledge of and experience with program assessment.
* Demonstrated commitment to the highest ethical standards of professional practice and integrity.
* Ability to collaborate and foster a spirit of engagement.
* Exceptional communication, negotiation, and interpersonal skills in a collaborative, multi-disciplinary environment.
* Understanding of diversity issues in the delivery of programs and services
* Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, etc.).
* Demonstrated ability to work cooperatively with campus leaders, faculty, staff, and students across a variety of units and divisions.
* Ability to manage multiple projects and priorities at once.
* Demonstrated ability to use discretion and professional judgement.
* Working knowledge of office related computer applications (ex. Word, Excel, Teams, etc.).

Education Requirements:  
Relevant post-Baccalaureate degree required (or foreign degree equivalent); for candidates demonstrating comparable independent educational or instructional activities associated with the delivery and/or management of student support functions, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and at least 1 year of relevant experience in substitution.

Qualifications and Experience:  

* Master’s degree in marketing, business administration, or a related field.
* Five (5) years of job-related experience in marketing, with at least three years in a leadership role, preferably within higher education or career services.
* Three (3) years of supervisory experience of professional staff.
* Experience in marketing within career services or higher education context.
* Knowledge of content management systems (CMS) and marketing automation platforms.
* Experience leading change and innovation, resulting in a high level of performance outcomes.
* Expertise and understanding of emerging trends and innovations within the field of marketing.
* Strong ability to collaborate with multiple and diverse constituents to accomplish goals.
* Budget management skills.
* Working knowledge of online recruiting systems (e.g., Handshake, Symplicity, etc.).
* Familiarity with data privacy regulations.
* Advanced skills in program management and administration.
* Advanced skills in leadership, organization, relationship development, communication, strategic planning, marketing/promotion, public speaking, and administration.

Quick Link for Direct Access to Posting:  https://unc.peopleadmin.com/postings/288867

Department Contact Name and Title:  Angel Miller, Executive Assistant

Department Contact Telephone or Email:  [email protected]

Posting Open Date:  09/27/2024

Posting Close Date:  10/19/2024

Open Until Filled:  No

Office of Human Resources Contact Information:  If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to [email protected]
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.